Modern clothing trade exhibition confronts the global culture test
With the global industry informatization degree aggravate, Chinese garment trade and exhibition industry competition day by day incandescent, modern garment industry competition trend of cultural brand contest.
" Only those with aggressive posture, with the series of international cultural operation concept of clothing trade exhibition platform, can be opened from big to strong clothing Chinese clothing Chinese clothing brand, to the world." selected tag page. Analysis of the industry road.
At the same time, in recent years the government has been on the clothing trade and exhibition industry to give great support in policy, so it can be expected, the Guangzhou trade clothing city is using this partner wind, to the right place at the right edge, and the unique cultural and creative mode of modern garment industry trade engine.
Day: Chinese clothing trade exhibition culture is facing the historic opportunity
The reporter understands, at present most of China's wholesale clothing items only in the most basic sales promotion activity, and no effective organization and guide the corresponding cultural trend of brands development, both in software and hardware are in the original stage, culture can be said to be a lack of.
Other clothing wholesale distribution center in the world, such as Milan, Paris City, for the clothing has not indulge in the most basic sales promotion behavior, more is the use of industrial culture spread throughout the fashion culture, to promote as a means, to build brand, China's clothing is facing the upgrading toward this direction. women formal dresses. The current Chinese clothing exhibition trade is facing a historical opportunity of cultural promotion. The first person to eat crabs need great courage, in the local culture brand internationalization shallow sense of time, clothing trade and exhibition industry to introduce the international culture and brand, how to go? To solve this problem, Chinese Garment Industry Association vice president Zhang Qingmin, on a global scale to attract talents and cooperation, through many visits with international brands, the introduction of international famous enterprises advanced brand operation mode, and to " with the international competitiveness of cultural brand construction" as the center of the development of philosophy, the first move toward the native business enterprise cultural brand internationalization development road.
"On the one hand, through the absorption of the international apparel industry cultural elements, the integration of international clothing culture and Chinese native culture, using chain operation mode in high-end apparel brand culture, R & D, design, sales, promotion, exhibition, trade in one; on the other hand, fully tap the local traditional culture, wholesale net dresses. with the international standards of corporate tenacity to manage the system, technology and brand, marketing mechanism, culture and other aspects of innovation, so as to enhance the cultural quality of Chinese clothing wholesale industry."
In addition, country, Guangdong Province, Guangzhou city and district government on garment industry give aid to energetically, make the clothing trade and exhibition industry in culture and expand outward facing a new era of opportunity.
Location: flow flower rich humanistic atmosphere creates unique clothing culture history
In fact," Chinese garment industry has its own cultural characteristics." The analysis of the industry, such as domestic traditional clothing wholesale gathered in Guangzhou Liuhua district is so.
According to the reporter found, the Guangzhou Liuhua looks not only has many historical museum, buildings and large-scale cultural Sculpture Park, and the old West style is full, the south of the Five Ridges humanities thick atmosphere, this is the District clothing brand culture and the accumulation of foreign development laid a solid foundation.
And other clothing Fair Trade City, Guangzhou clothing wholesale flow flower of internationalization has been for many years, the local culture and international cultural elements have a solid foundation, warehouse dress. the historical mission that regional culture and commercial organic unifies in together, using the international culture spread throughout the fashion culture, to promote as a means, shaping a unique culture of clothing brand.
" The overwhelming majority of China's current city clothing in both software and hardware are in the original stage, the lack of use of garment industry culture spread throughout the status quo, flow flower clothing city began to change the face of." Guangzhou Garment Industry Association official said, Guangzhou clothing city with culture as a means of promotion, brand advantage of this opportunity, according to the project of many native advantages, which produce to cultural transmission means for the competition of core competitiveness, the competitiveness will enable the project to get rid of the traditional wholesale market in the ranks, to the international first-class fashion clothing wholesale center forward.
And: Creative Cultural Expo Guangzhou blend of WTO clothing City
In this cultural fusion in the history of the opportunity, Guangzhou World Trade City clothing to become China's clothing exhibition trade market and foreign brands contend first represents the army.
According to the official responsible for the project, the Guangzhou World Trade City clothing characteristics will be through various means, the domestic and foreign culture organic join together, for example to create a" fashion culture broad Pavilion", cultural clothing, rendering package project future internal environment.
" In addition to higher grades, more deep cultural atmosphere. In addition to international clothing celebrities, fashion, design giants debut, more support for traditional Chinese clothing culture development, whole dress .net. various types of donation of art collections ( fashion, design, sample manuscript Star clothing, fingerprint signature, CD tape, commemorative photos etc.), more large group activities, the collection of folk photography design works, manuscripts, cut hand, creative fashion, accessories such as collocation, make the project truly become the palace of art." The responsible person said.
Guangzhou clothing trade city very much on garment culture accumulation and external reference, the responsible person said, "to know how to learn from others, to stand on the shoulders of giants study abroad, in fashion is the leading, to absorb their fashion culture." " Guangzhou World Trade City clothing is very understanding of the apparel brand culture connotation, we can grasp the national clothing culture and the popular pulse, and the international fashion and cultural advantages and domestic unique brand of cultural integration, to create the brand culture personality. Through the soft, hardware building, trying to fashion culture and commercial organic combination, create a unique clothing culture." Person in charge of the project with confidence.if you wang to know more information about fashion star!! Please come on!!!
The Political Bureau of the CPC Central Committee member, Guangdong provincial Party Secretary Wang Yang in" speed up transformation and upgrading, the construction of Guangdong happiness" article pointed out: "to the implementation of independent innovation strategy, the construction of the national innovation demonstration Province, out of the innovation drive to develop new approach"," in the industry transition upgrades made breakthrough"," promote internal and external coordination development focus on expanding domestic demand, promoting consumption expand the external demand, sustained and stable growth, promote transformation and upgrading of processing trade". Believe that the Guangzhou world trade clothing city, in response to national development, transformation of economic structure demand situation, Party committees and governments at all levels the strong policy support, in the industry 's efforts, will inherit the flow flower create success and brilliant, and at a new historical starting point on another success, renew brilliant.
