Brand clothing enterprises on the hard road
" Our clothes 100% OEM, creating its own brand how difficult." Mention of brand building, to participate in the 110th session of the Canton fair number of garment enterprises told reporters. selected tag page. At present, the domestic enterprises with independent brands of very rare, the lack of brand of Chinese clothing export enterprises to eat a lot of money.
Fujian a Quanzhou clothing business manager Zhang told reporters, because does not have its own brand, enterprises rely on low processing fees survival, especially now costs too much, profit space is pressed.
The Che-hung, Jiangsu international textile and apparel department business manager Qian Yang is running with scissors to describe the current situation of foreign trade company. Because there is no independent brand and product line, they can only be maintained for up to 15% of the profits, and to foreign quotations, Qian Yang let the salesman will be the 15% minus," or foreign investors will turn and walk away". Qian Yang said, now the clothing enterprise has entered the winter before the late autumn. Zhang pointed out, Quanzhou local in 2006 before the clothing enterprise is few, and these a few years of garment enterprises at least four thousand or five thousand, resulting in the homogenization of competition between enterprises. Reporter was informed that, women formal dresses. in Hebei, Jiangxi and other places of business also felt the same pressure. " We have been considering exploration of brand building, but really is not easy." Friends of the Hebei Li Garment Group Limited company general manager Zhang Jiming shook his head and sighed and said," there are thousands of garment enterprises, have their own brands but 349 home. In fact, many enterprises have realized that in the fierce competition of brand power, but due to various factors can not always go on but the road of brand."
Ningbo Huayi Limited clothing business manager bear full moon thinks, small and medium-sized enterprises in the overseas brand, investment and channels to spend big effort, operation difficulty. In addition, brand construction cost also lets a lot of enterprises into hesitation. Bear the full moon said:" to build brand, equipment, production lines are in need of updating, personnel also have to" blood transfusion". Therefore, enterprises can only be more consideration to ensure yield, good in front of the list, big change has weak."
Despite this, enterprise of clothing brand exploration are on their way. Qian Yang thinks, enterprises in the current need especially Baotuan have larger development space. wholesale net dresses. Small businesses are small, however, agglomeration and after the integration of force should not be belittled. Located in Jiangsu Wuxi China Textile City Agglomeration of all kinds of textile and apparel fabrics, home furnishing fabrics and industrial fabrics. The company formed by the aggregation of agglomeration effects, so that China Textile City to become the world's largest textile distribution center. if you wang to know more information about fashion star!! Please come on!!!..... China Textile City CMC director Zhou Rusheng told reporters, and now China Textile City although clothing orders in reduced, but the textile product orders are on the rise, the first three quarters of this year and last year 's orders have been flat.
Have SNOWIMAGE, VLASTA and other brands of Dongshang takes clothing company limited retail distribution network in the world more than 20 countries and regions, in Russia and Eastern Europe distribution sales reached more than 1000. The board of directors of the company, overseas business manager Zhou Zhihai said, the company through the store sales channels such as quality down jacket, has initially established a Chinese clothing enterprises in the Eastern European countries, the image, the next step is the focus in foreign countries to open more stores, store sales plans to achieve company exports 70% of the total ~ 80%. Zhou Zhihai thinks, shop not only represents the image of their own enterprises, warehouse dress. but also the most direct shaping Chinese parent brand image, Chinese overall brand image building in turn will benefit every one of Chinese enterprises.
The China Academy of Art Professor, director of the Department of clothing structure and the process of Zhang Xin in an interview with our reporter pointed out, to create brand first to correct values, with a pure heart to create a clothing brand. Zhang Xin can think at the same time, enterprises do not care about the size, there is the possibility of creating brand. " Clothing enterprises to the clothing the core and essence of things so pure, like the pursuit of fashion and quality, not coarse needle big line, do not resort to deceit, only on the basis of these can build brand." He said.
